URBAN OUTFITTERS
Create engaging vertical social video for viral holiday campaign.
The goal is to use this handheld iphone-style of video at NYC store locations, to grab the viewers attention as they try to decide if what they are looking at is real.
The stores were photographed at their respective locations around manhattan. Due to unforseen circumstances, the main storefront was obscured and needed to be completely digitally rebuilt in order to complete the project as it was originally envisioned.
This also gave us the flexibility to change camera angles and movements as the creative direction evolved.
The pivot to full CGI gave us the freedom to change the time of day in order to allow these Smiski figures to really “glow” in the dark.
producer: Brian Hexter
director: Andre Rucker
digital tech: Vince Guglielmo
stylist: Emilie Fosnocht
assistant: Josh Katz
assistant: Nazir Wayman
we handled:
3D modeling
animation
rendering
compositing