KOSAS
Create engaging vertical social video for new BB Burst product launch.
The goal is to use this handheld iphone-style of video to cause the viewer to stop scrolling and do a double take at what they’re seeing.
Compositing the animation onto practical footage of an iconic Sephora storefront location, lends to the believability of the entire concept. When paired with the giant product bottle and floating bubble elements, the viewer feels as though all of this is completely possible.
Raw footage
The Sephora location had holiday decorations which were not wanted in this animation. In order to proceed, we had to first digitally re-construct the entire storefront. This digital storefront was then tracked in 3D to work seamlessly with our camera movement.
With the decorations removed, the bottle and floating bubbles could be modeled, rendered and composited back into the complete scene.
we handled:
production
3D modeling
animation
rendering
compositing
color grade