BLOOMBERG BUSINESSWEEK
Create eye-catching, hyperrealistic photos to pair with stories for print.
The goal is to create striking imagery that fits with the tonality and subject matter of each article, making a strong first impression and compelling the reader take their time with each new page.
In the time it would have taken to source and ship a steering wheel from the EV company based in China, we finished the entire project.
You might not guess it, but the image below would’ve been a pain to style practically. We found the perfect scale for the lock & chain to visually fit an array of household objects. And balancing? Not a problem.
creative direction: Ryan Duffin
photographic direction: Andre Rucker
we handled:
3D modeling
lighting
texturing & shading
rendering
compositing